What is SEM?
Search Engine Marketing is the process of getting traffic from search engines, such as Google, as a result of increasing visibility through Search Engine Optimization or paid advertising: Pay Per Click (PPC) or Cost Per Click (CPC).
PPC/CPC Advertising: This is a type of online advertising where the advertiser pays for the clicks that users generate on a search engine, which make them a visitor to their site. It’s calculated by multiplying the number of clicks by the cost per click (cpc) value; hence the name PPC or CPC.
We can help your business get more visitors using that technique by advertising on search engines such as Google, Yahoo and Bing. Since these three dominate the most of internet search traffic, with Google being the winner with the greatest share. This will guarantee that your website gains visibility in the regions you choose, delivering the message you want your visitors to see.
Is PPC right for me?
Some argue that companies with small budgets shouldn’t bother with PPC since it involves spending a lot of money. We find this not to be totally true. While for some industries it would take fortunes to start a PPC campaign, considering the very fierce competition, for other industries and keywords, you can still get traffic that does not cost a lot of money. Using our tried techniques, you’re guaranteed to get the best value for your money.
Website and Landing Page Optimization
Before launching your campaign, we will start on optimizing your website and landing page to ensure that your valued clicks do not go to waste with a landing page that will not convert so well. We will work on the design element on your website to make it easy for you to capture leads, emails, phone numbers or make sales through your website.
Market and Keyword Research
Research is the most important element in any online marketing campaign. If it’s not done right, a lot of money, effort and resources will be gone to waste. Before launching any campaign, we will research your competition and market to define the big players, then we will work on gathering the best keywords that target your business.
To measure campaign performance, we have in-house tracking software that enables us to see how a campaign is doing. Our tracking software enables us to view important information such as: Keywords’ click-through rate (CTR), Keywords’ bid and cost price, reffering URLs, country and so on. With these data, we’ll be able to fine tune your campaign, improving these stats, increasing your amount of traffic and decreasing the money spent.
What to expect
A successful PPC campaign can take a company to a whole another level. If you’re serious about your business then it’s time to get started.